Marketing

What I do

I save you time and money.

When no one's in the marketing seat, things don't just slow down. They stop.I come in when there's no one to own it. Between hires, between strategies, or when it's nobody's job and everyone knows it. I find out what's actually needed, build it, and run it. Then I leave something behind that the next person can pick up and keep going.THE WORK IN NUMBERSA B2B FMCG SaaS company came to me with a product ready to launch and no one to run the campaign. Twelve weeks later their MQL to SQL conversion was 76%. The industry benchmark is 30%. LinkedIn CTR was 1.5% against a 0.65% benchmark. Email open rates hit 57% against 25%.That's what happens when someone owns the whole thing without a handoff point where it falls over.

About Emma

Big picture thinking.

Ten years of marketing. Working on my own, in teams, with agencies, with contractors and freelancers.SaaS, tourism, FMCG, construction. Different industries, same problem every time. Good businesses, scattered tactics, and nobody asking the right questions before spending the money.Now I work with organisations that need a marketing brain without a full-time hire. I ask the questions nobody else thought to ask. I build the strategy. I execute it. And I leave something behind that actually works after I'm gone.No agency. No handoff. Just someone who owns the outcome.

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Portfolio

Here are some things I've been working on lately...

Check out my portfolio to dive into the world of digital marketing.

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